Writers need to do more than write to succeed. Today, writing involves maintaining an online presence which can include updating blog posts, websites, and social media accounts. The problem is that most writers want to write, not spend hours online marketing their work.
Fortunately, there are several available resources online that can aid the writer in crafting professional, quick, and EASY graphics and videos. Below are three of my go-to tools in my writing toolkit.
Three Must-haves for Marketing
Grammarly: Before you publish any graphic or video, you must ensure the grammar is correct. When I first tried Grammarly, I began with the free program. I was so impressed that I immediately downloaded it to my daughter’s computer for school use.
I upgraded to their paid services, and I LOVE it. Grammarly not only highlights my mistakes, but it also explains why the error is wrong. Like any program that checks for spelling and grammar, you are still required to engage your brain. Occasionally, like many other proof-reading programs, Grammarly has suggested an incorrect change. Visit: http://www.grammarly.com
Canva: I am relatively new to Canva, and I already love it. In fact, I made the graphic at the top of this page in less than five minutes. It offers several templates for marketing, social media, book, and magazine covers. Visit: http://www.canva.com
Lumen5: I’ve used Lumen5 to create a few videos, and I love how easy it is. After you create an account, you have the option to upload your own images or search their database for free photos and graphics. I used this blog post to create the short promotional video below. I copied and pasted the text, arranged the wording, uploaded images and/or chose images from Lumen5’s selection, and added music from their free options. DONE.
It doesn’t get much easier than this, which gives this writer more time to write.