I am traditionally published. For some, that is the dream. It was my dream for a variety of reasons. I felt quite certain that I was not objective enough to know when my manuscript was ready, and I feared I might prematurely hit the indie-publish button. On some unspoken level, I also thought that if a publishing company picked me up, they would do all the post publishing heavy lifting to market my book.
Both traditional publishers I work with are wonderful. They are personal, they work hard, and they answer every email every single time. But I’ve learned that I still have a significant amount of post publishing work to do to sell my books – just like an indie author. Unless you are a huge name with a huge publisher, this will likely be your experience as well.
Small traditional publishers do not have the budget to launch your book with a huge splash, so authors must suit up and jump into the pool.
I’ve already launched two novels and one non-fiction book, and I am just starting to learn what it means to launch well. I had NO IDEA what I was doing. I thought that if I released the book to the public, then things would happen organically.
I am a huge believer in leaving my career in the hands of God and resisting the urge to go crazy on self-promotion. But I am also a huge believer in doing all things to the best of my ability and using my talents to glorify the Lord. It is not enough to simply write a message I believe the world needs to hear. I also need to let the world know where to find that message.
How does an author promote the message?
It took me a long time to learn that I am not promoting ME; I’m promoting the MESSAGE.
My next two novels release December 2018 (Mistletoe Melody) and February 2019 (Fatal Homecoming). They have detailed launch plans. I plan to launch them to the best of my ability and let the Lord do what He desires with my efforts.
You’ll notice if you stick around, that my blog posts during launch time will focus on the themes of those novels. I’ll host guest writers sharing about the prominent themes in those novels, and I will be a guest on various social media sites speaking about the themes of those books. It’s far easier to promote a theme or a message that I believe will bless others than it is to promote myself.
I’ve also found several helpful websites and podcasts, and I’m happy to share them with you.
Misty Beller, The Ambitious Author – I’ve just found this blog, and it has already proven helpful! Traditional or Indie, her tips are great
Novel Marketing – This has been THE MOST HELPFUL podcast I’ve ever listened to regarding marketing books. Don’t have time to listen to podcasts, you say? Listen while you drive, run, walk, do the dishes, etc. Ditch the music and learn while you multi-task. I found the following two links on the Novel Marketing podcast.
Chris Fox Writers – If you sign up for his newsletter you will receive a copy of How to Write 5000 words an hour for FREE.
James Scott Bell Blog – I loved his teaching on how to write short stories and use them to market your novels. FYU: The short story I plan to GIVE AWAY this November to my newsletter subscribers is the result of this teaching.
Positive writer – another place filled with tips for platform building when you have a $0 budget.
What about you? What are your best resources? Let’s share them and help each other!